Sony: Peter Rabbit
Brand
Date
Jan 2018
Description
Sony brings the characters of the Peter Rabbit film franchise to life through this high-fidelity animation project. Centering on a collective of animated rabbits, the work leans into an intimate, playful perspective that captures the characters in a tightly clustered composition. Technically, the project employs 3D render / CGI techniques to achieve depth and tactile fur detail, balanced by a cinematic approach to character lighting. Keiran Lee served as the colourist and handled the color grade for the production.
Style
Horizontal, Cinematic, playful, Raw
Techniques
3D render / CGI
Industries
Color
Camel
Jet Black
Background
Park
Context
Advertising Campaign
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