SOIL Skincare: Brand Identity

Nov 2021

SOIL Skincare defines its market presence through an expansive brand identity project that bridges physical packaging and digital interfaces. The execution relies on a minimalist aesthetic, utilizing tactile materials and clean typography to highlight botanical elements. The visual language shifts from textured, earthy paper stocks for secondary packaging to high-contrast graphic layouts across print and outdoor assets. The digital strategy extends this editorial approach into mobile UI design, where structured grids and 3D render/CGI imagery frame the product within natural environments. Supporting collateral, including book design and lifestyle photography, leans into a monochrome and earthy palette, prioritizing geometric clarity and deliberate, typography-driven communication. This project was realized by Carla Palette, Ragged Edge, Goods, Kyle Lamond, and Ali Hanson.

Commercial, Clean, Horizontal