SOIL Skincare

Nov 2021

SOIL Skincare explores the intersection of organic form and industrial rigor in this multi-faceted brand identity project. The visual system leverages a clean, minimalist aesthetic that anchors botanical skincare concepts through the use of editorial typography and structured grid layouts. Tactile elements, including debossed fabric book covers and textured paper packaging, ground the brand in an earthy, physical presence. Designed by Carla Palette, Ragged Edge, Goods, Kyle Lamond, and Ali Hanson, the identity spans across digital and physical touchpoints. The project transitions from 3D-rendered packaging and mobile UI designs featuring cracked earth motifs to lifestyle-focused editorial photography. Natural light and high-contrast graphic design work in tandem to create a cohesive, modular language across billboards, print collateral, and retail merchandise.

Commercial, Clean, Horizontal