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Soho House Sauna Etiquette 2025

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Soho House explores the rituals of relaxation in this cinematic video piece, Sauna Etiquette. The production focuses on the sensory experience of a traditional sauna, utilizing warm lighting and detailed composition to ground the viewer in the quiet atmosphere of the space. Captured with a cinematic aesthetic, the project highlights interior textures and individual moments of stillness. Production was handled by Sonder Films, emphasizing a grounded tone that leans into the subtle interplay of light and natural materials.

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