Soho House explores the rituals of relaxation in this cinematic video piece, Sauna Etiquette. The production focuses on the sensory experience of a traditional sauna, utilizing warm lighting and detailed composition to ground the viewer in the quiet atmosphere of the space.
Captured with a cinematic aesthetic, the project highlights interior textures and individual moments of stillness. Production was handled by Sonder Films, emphasizing a grounded tone that leans into the subtle interplay of light and natural materials.