Nike and footwear publication Hartcopy explore the intersection of sneaker culture and editorial archives in this short documentary. The film follows Hartcopy founder Sam Le Roy as he navigates the design context behind iconic silhouettes.
The production, featuring creative work by Ultra and production by Sonder Films, utilizes a documentary framing style. The narrative leans into candid, live-action technique, capturing the subject within a local setting and examining the tactile nature of print layouts.
The project employs natural lighting to highlight the clean aesthetic of both the footwear and the archival photography presented throughout the film.
