Smirnoff: We Had Plans
Brand
Date
Oct 2020
Description
Smirnoff leans into the spirit of seasonal socialising with its 'We Had Plans' campaign. This commercial highlights a series of high-energy gatherings, ranging from backyard barbecues to diner hangouts and sports-themed celebrations. The project captures a vibrant summer atmosphere through a clean, polished live-action technique. The visual narrative relies on dynamic cuts and group interactions, supported by bright, saturated color grading to maintain a consistent commercial aesthetic across diverse party settings.
Style
Horizontal, Commercial, Clean, Polished
Industries
Color
Navy
Crimson
Pure White
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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