Smirnoff We Had Plans 2020

About

This video commercial for Smirnoff titled We Had Plans, created by agency 72andSunny LA, showcases a series of lively, upbeat summer party scenes. Various cast members in patriotic and casual summer attire appear across multiple vibrant settings including backyards with barbecues, diner exteriors, and trophy-lined sports events. The footage features dynamic cuts, lively group interactions, and playful summer moments, captured with a professional commercial aesthetic and bright, saturated color grading.