Skittles presents Touch, a commercial campaign produced by MJZ with creative development from TBWA Chiat Day NY. The spot takes place within the confines of a cluttered video rental store, utilizing a live-action technique to ground its surreal narrative.
The commercial centers on an interaction between an older clerk and a customer, where the simple touch of an object triggers a transformation into a cascade of colorful product. The execution relies on deadpan humor and a clean, brightly lit visual style to balance the mundane setting with the project's signature product transformation.
