Skittles: Touch
Brand
Date
Nov 2025
Description
Skittles presents Touch, a commercial campaign produced by MJZ with creative development from TBWA Chiat Day NY. The spot takes place within the confines of a cluttered video rental store, utilizing a live-action technique to ground its surreal narrative. The commercial centers on an interaction between an older clerk and a customer, where the simple touch of an object triggers a transformation into a cascade of colorful product. The execution relies on deadpan humor and a clean, brightly lit visual style to balance the mundane setting with the project's signature product transformation.
Style
Humorous, Horizontal, Commercial, Clean
Industries
Color
Jet Black
Crimson
Pure White
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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