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Skittles Touch 2025

About

This commercial video for Skittles titled Touch features an older man seated behind a desk in a cluttered video rental store filled with shelves of movies. A woman wearing a red polo shirt hands him an object, which instantly transforms into a cascade of colorful Skittles upon his touch. A younger man stands nearby observing the interaction with curiosity. The store interior is brightly lit with fluorescent overhead lighting, showcasing rows of media and retail displays in the background. The commercial combines deadpan humor with surreal product transformation.

Brand

Skittles

Project

Skittles Touch 2025

Keywords

older man seated at deskolder manman seatedwoman in red polo shirtwoman in red shirtwomanman standingmanvideo store interiorvideo storestore shelvesdesk

Credits

MJZ
Production
TBWA Chiat Day NY
Agency / Creative

Styles

HumorousHorizontalCommercialClean

Industries

CPG / Packaged Food

Background

Retail Store

Context

TVC / TV Commercial
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