Logo

Skittles: Commit To The Rainbow.  Taste The Rainbow.

Brand
Skittles
Date

Oct 2024

Description

Skittles' latest campaign, 'Commit To The Rainbow,' presents a humorous and surreal narrative centered on a domestic dining table setting. Directed by the team at Biscuit Filmworks, the spot leans into a cinematic, live-action technique to capture the interaction between two characters whose shared moment leads to an unexpected visual transformation. The production features creative input from DDB Chicago and Critical Mass US, emphasizing a character-driven tone with warm indoor lighting. The visual aesthetic relies on natural light to ground the surreal elements, supported by visual effects from BaconX and Significant Others, with sound design by Omnicom Studios.

Style

Humorous, Horizontal, Cinematic

Techniques

Natural light

Industries
CPG / Packaged Food
Color
Off-White
Navy
Chocolate
Background

Living Room

Context

TVC / TV Commercial

5000+ creatives to discover

Sign up to gain access to the entire directory. It’s free.

Visie is a curated library of creative professionals.
Trusted by