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Brand
Skittles
ProjectCommit To The Rainbow.  Taste The Rainbow.

Skittles Commit To The Rainbow.  Taste The Rainbow. 2024

Associated creatives

DDB Chicago
DDB ChicagoAgency / Creative
Critical Mass US
Critical Mass USAgency / Creative
Cut+Run US
Cut+Run US
BaconX
BaconXPost Production / VFX
Significant Others
Significant OthersPost Production / VFX
Omnicom Studios
Omnicom StudiosMusic / Sound
Biscuit Filmworks
Biscuit FilmworksProduction

Tags

elderly woman holding candyelderly womanwoman holding candyyoung man eating candyyoung manman eating candycandy packagetable

Description

This commercial video for the Skittles Commit To The Rainbow campaign features an elderly woman with long grey hair sitting at a dining table holding a candy package and conversing with a young man. As the man eats the candy, he undergoes a humorous and surreal transformation into an older version of himself with matching grey hair. The scene is set in a domestic living room with warm indoor lighting and other people seated in the background. The production features natural lighting aesthetics within a narrative film style.