Skittles: Bring Back Lime
Brand
Date
Jun 2022
Description
Skittles addresses the consumer outcry surrounding the replacement of its lime flavor in this humorous commercial titled Bring Back Lime. The campaign leans into a formal press conference setting to stage a public apology for the recipe change, utilizing broadcast-style graphics and live-action technique to drive the narrative. Developed with creative direction from DDB Chicago, the spot frames the brand interaction through an irony-laden lens, highlighting customer feedback through on-screen lower thirds. The execution maintains a clean aesthetic while centering on the brand's response to public sentiment.
Style
Humorous, Horizontal, Commercial, Clean
Industries
Color
Burgundy
Jet Black
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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