Skittles Bring Back Lime 2022

Description

This commercial for Skittles titled Bring Back Lime opens with a cascade of customer tweets complaining about the replacement of lime Skittles with green apple. The scene transitions to a formal indoor press conference where a man in a business suit stands at a podium in front of a branded Skittles backdrop, delivering a humorous public apology. Another person is seated on stage to his right next to a table with a large bowl of green sweets. The video uses broadcast-style graphics and lower thirds to highlight the apology narrative.