Skittles: Apologize The Rainbow - 2023

Sep 2022

Skittles addresses consumer sentiment regarding the brand's flavor evolution in this campaign titled Apologize The Rainbow. The commercial features a mock corporate press conference, with the central figure delivering a formal address from a podium against a red, logo-branded backdrop. The production leans into a live-action technique, utilizing broadcast lighting to construct a satirical corporate apology scene. The narrative flows from an open sky setting featuring floating social media reactions into the formal stage environment. This work was developed by the creative team at The Works.

Horizontal, Commercial

Set-dressed

Advertising Campaign