Skittles Apologize The Rainbow - 2023 2022

Description

This commercial video for the Skittles Apologize The Rainbow campaign captures a mock corporate press conference where a man stands behind a podium addressing consumers. The scene opens with floating social media tweets against a cloudy sky before transitioning to a formal press setting with a red branded backdrop displaying Skittles logos. The speaker delivers a formal address regarding the historic flavor change from lime to green apple. Additional participants are seated at a table on the stage next to a digital display screen. The video utilizes professional broadcast lighting and editing to satirize a corporate apology announcement.