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Sinarmasland: Building

Date

Dec 2024

Description

Sinarmasland charts the evolution of its architectural footprint in this documentary-style brand film. The production captures the transition from foundational construction work to the realization of modern infrastructure, bridging the brand's history with its current property portfolio. The piece utilizes a monochrome palette and analogue film aesthetic to emphasize the scale of development. Through a cinematic, live-action approach, the film focuses on the human element of collaborative labour alongside the physical growth of the built environment. Production was handled by 7 Sundays, with post-production and visual effects provided by Fin Design + Effects. Creative oversight was managed internally by Sinarmasland.

Style

Documentary, Horizontal, Cinematic, Monochrome

Techniques

Analogue / film

Background

Construction Site

Context

Brand Film / Corporate Video

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