Sinarmasland
Building
Brand
ProjectBuilding
Date
Dec 2024
Description
Sinarmasland charts the evolution of its architectural footprint in this documentary-style brand film. The piece contrasts archival-inspired depictions of early construction, featuring workers and vintage equipment, with the firm’s contemporary property developments. Produced by 7 Sundays, the film employs a monochromatic aesthetic and analogue film techniques to frame the narrative. The cinematography leans into a cinematic, observational pace, documenting the transition from raw materials and concrete pillars to finished structures, with post-production and VFX handled by Fin Design + Effects.
Style
Documentary, Horizontal, Cinematic, Monochrome
Techniques
Analogue / film
Industries
Real Estate Platforms
Background
Construction Site
Context
Brand Film / Corporate Video
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