The brand identity for Siding, a bakery and pantry brand, focuses on minimalist web architecture and clean graphic design. Executed by Polytechnic, the project incorporates clean typography and vector elements across both digital and physical touchpoints.
Product photography by Sam A Harris and architectural imagery by Thomas Adank highlight the brand's industrial aesthetic. The design includes packaging, apparel, and a functional e-commerce platform developed by Hungry Sandwich Club, utilizing a palette of red, white, and neutral tones. Kieran Blakey contributed illustrative elements, grounding the brand's visual identity in natural material textures and a minimalist approach.
