Mooradian Studio
Brand Identity
Feb 2023
The brand identity for Mooradian Studio, executed by Polytechnic, establishes a cohesive visual language centered on minimalist principles and precise architectural documentation. The system integrates clean typography and structured grid layouts across both digital and physical mediums, emphasizing spatial restraint and legible information design. Photographer Thomas Adank captures the project's tactile elements, including custom type specimen books and layered print collateral. The identity utilizes a restrained color palette, incorporating vibrant accent tones alongside generous negative space to present the studio’s architectural portfolio in an editorial, highly structured format.
Horizontal, Clean, Minimalist, Commercial
Typography
Editorial
