Lacoste

Mar 2026

For the Lacoste Eyewear Spring 2026 campaign, the iconic fashion label leans into a polished, accessible aesthetic that seamlessly blends heritage and modernity. The campaign, which features the striking presence of actor Adrien Brody alongside two lifestyle-focused models, masterfully centers on the interplay between sophisticated eyewear and casual sportswear staples. Photographer Amit captures these moments through a precise editorial lens, utilizing studio strobe techniques to create soft, even lighting that emphasizes the intricate detailing of the translucent and classic black-framed glasses. By pairing the signature crocodile-adorned polo shirts and denim with these contemporary frames, the project successfully bridges the gap between high-fashion portraiture and everyday lifestyle imagery. The clean, neutral grey backdrops serve to keep the focus entirely on the collection, allowing the subjects' candid expressions and natural charisma to define the brand's narrative. Expert contributions from hair stylist Matt Mulhall and makeup artist Adrien Pinault provide a refined finish, ensuring the styling feels both aspirational and deeply rooted in the brand's athletic identity. Through this high-key commercial execution, Lacoste reaffirms its position within the eyewear industry, demonstrating that classic design choices remain eternally relevant when captured with such intentionality and creative focus.

Editorial, Lifestyle, Commercial

Studio strobe

Eyewear, Fashion