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Model wearing a shiny blue dress holding two trays of cakes against a blue panel and white wall.

Selfridges Selfridges Eid Campaign 2025 2025

Associated creatives

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Description

This portrait from the Selfridges Eid Campaign 2025 features model Ikram Abdi Omar smiling while holding two trays with cakes. She wears a metallic blue long-sleeved dress with a shiny apron overlay and a black head covering. The background consists of a minimalist white wall with a large blue abstract art piece and a wooden slatted ceiling overhead. The photography captures a warm, celebratory tone with soft lighting highlighting the glossy textures of her attire and the surrounding interior.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Cobalt (70%)
Jet Black (30%)

Background

Set-dressed

Context

Advertising Campaign