Self-Portrait

Feb 2025

The Self-Portrait S/S 2025 campaign showcases the latest collection through a series of editorial portraits and product imagery. Photographed by Marco van Rijt, the visuals highlight the intricate textures and romantic silhouettes characteristic of designs by Han Chong. Featuring model Molly Merland, the campaign captures the collection’s focus on silk slip dresses, crystal-embellished accessories, and dimensional floral appliqués. The imagery leans into a clean, vertical aesthetic, balancing soft natural light with direct flash techniques to emphasize fabric details and garment construction. Set against a backdrop of classic white paneled architecture, the work frames the S/S 2025 offering with a consistent visual narrative. The campaign serves as a refined showcase of the designer's current season, focusing on the interplay between metallic accents and delicate satin textiles.

Editorial, Vertical, Clean

Natural light

Advertising Campaign