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Self-Portrait: Self-Portrait S/S 2025

Brand
Self-Portrait
Date

Feb 2025

Description

The Self-Portrait S/S 2025 collection campaign leans into an intimate, refined aesthetic, featuring designs by Han Chong. Captured by photographer Marco van Rijt, the imagery showcases the collection’s focus on texture and delicate detail, with model Molly Merland appearing in a variety of fluid silhouettes and embellished gowns. The series utilizes both natural light and clean flash photography to highlight the architectural elements of the garments, such as crystal bows, pearl accents, and dimensional floral appliqués. The composition maintains a consistent editorial tone, set against neutral, classic interiors that emphasize the craftsmanship of the accessories and ready-to-wear pieces.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Color
Pure White
Context

Advertising Campaign

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