Self-Portrait Self-Portrait S/S 2025 2025

Description

This fashion campaign portrait for the Self-Portrait S/S 2025 collection features model Molly Merland photographed by Marco van Rijt with designs by Han Chong. The subject is captured in a half-body pose wearing a lustrous cream silk slip dress adorned with delicate sheer floral appliqués and thin straps. Her long blonde hair falls loosely around her face, partially obscuring her gaze as she poses against a neutral white architectural background. The composition employs soft, natural lighting that highlights the smooth texture of the satin fabric and the dimensional appliqués. Bold white brand typography is overlaid horizontally across the center of the frame.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Background

White Seamless

Context

Advertising Campaign