Instacart Scooby 2026

About

Instacart brings its e-commerce platform to life in this commercial spot, Scooby. The piece juxtaposes classic animated clips of Shaggy and Scooby-Doo assembling their signature over-the-top sandwiches with the real-world convenience of grocery delivery. The production transitions from digital animation to a clean live-action technique, capturing the process of ordering ingredients through the Instacart app and the final assembly of a sandwich in a home kitchen. The project was developed by advertising agencies Local Produce and Hailstorm LLC, with production handled by PRETTYBIRD US, post-production and VFX by CARTEL, and sound design by 750mph.