Scanlan Theodore
Summer 2025 - Chapter 2
Oct 2025
Scanlan Theodore presents Chapter 2 of their Summer 2025 campaign, a series of images that highlights the brand’s minimalist aesthetic. Captured through a clean and commercial lens, the project focuses on structured tailoring and monochromatic styling, featuring model Yixin Zhao in a variety of seasonal garments and accessories. The visuals rely on a neutral, off-white studio backdrop and soft, diffused studio lighting to maintain a consistent tone throughout. With photography by Jess Ruby James and styling by Jessica dos Remedios, the campaign leans into a polished look, supported by hair styling from Michele McQuillan and makeup by Jasmine Abdallaoui.
Vertical, Clean, Minimalist
Soft Light
Designer Fashion
White Seamless
Advertising Campaign
