Scanlan Theodore: Summer 2025 - Chapter 2

Brand

Scanlan Theodore

Date

Oct 2025

Description

Scanlan Theodore presents Summer 2025 - Chapter 2, a designer fashion campaign anchored in a minimalist aesthetic. Photographed by Jess Ruby James with fashion styling by Jessica dos Remedios, the series centers on model Yixin Zhao to showcase the collection's refined silhouettes and monochromatic palette. The project leans into a clean, editorial look, utilising soft light and neutral studio backdrops to highlight structural details in the apparel and accessories. Hair stylist Michele McQuillan frames each look with sharp, blunt-cut styling, while makeup artist Jasmine Abdallaoui maintains a natural approach that complements the label’s understated approach to seasonal design.

Style

Vertical, Clean, Minimalist

Techniques

Soft Light

Industries

Designer Fashion

Color

Jet Black

Background

White Seamless

Context

Advertising Campaign