Brand
ProjectSummer 2025 - Chapter 2

Scanlan Theodore Summer 2025 - Chapter 2 2025
Associated creatives
Tags
Description
Model Yixin Zhao is featured in the Scanlan Theodore Summer 2025 Chapter 2 campaign. She wears a dark long-sleeve high-neck garment while holding a glossy, embossed black shoulder bag accented with a metallic chain strap. Hair styling is crafted by Michele McQuillan, featuring blunt bangs and straight dark hair. The composition uses soft studio lighting against a minimal pale off-white backdrop with centered brand typography.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Soft Light
Industries
Bags & Accessories
Color
Jet Black (80%)
Background
White Seamless
Context
Advertising Campaign
