Save the Children
Christmas 2024
Brand
ProjectChristmas 2024
Date
Dec 2024
Description
Save the Children’s 2024 Christmas campaign highlights the reality of displacement through a cinematic live-action narrative. The film features two young boys navigating a rural, mist-shrouded landscape, using muted cool tones to ground the visual atmosphere. Developed in collaboration with NORD DDB Norway, the production leans into a desaturated aesthetic to underscore the narrative. The project was brought to life with production, post-production, and sound design support provided by Einarfilm, with additional VFX work by Tmls.
Style
Horizontal, Cinematic, Desaturated, Cool
Industries
Public Awareness
Color
Charcoal
Beige
Background
Road
Context
Advertising Campaign
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