Nike
AFCON
Brand
ProjectAFCON
Date
Jan 2026
Description
Nike's AFCON campaign spotlights the energy of football culture through a series of cinematic vignettes. The project captures the atmosphere of an urban pitch, balancing athletic action with the collective intensity of the surrounding crowds. Developed in collaboration with agency Wieden Kennedy Amsterdam, the production leans into a naturalistic aesthetic. The work employs live-action techniques and cinematic pacing to frame the intersection of sport and community. Additional production support was provided by Division US, with post-production and finishing services handled by Cabin Edit and Tmls.
Style
Horizontal, Action, Cinematic
Industries
Soccer
Color
Jet Black
Forest Green
Background
Residential Building
Context
TVC / TV Commercial
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