Santi

Brand Identity

Brand

Santi

ProjectBrand Identity

Date

Sep 2021

Description

The brand identity for Santi centres on a minimalist graphic system defined by precise typography and structured layouts. The project balances stark, high-contrast monochrome applications with nuanced material details, such as debossed packaging and geometric paper patterns. Developed by Ensemble and Chris Barneau, the visual language integrates serif and sans-serif typefaces like Hatton and Suisse BP Int'l. The execution spans digital and physical touchpoints, including 3D rendered interior environments, clean product packaging, and comprehensive brand guidelines. Through a combination of 3D render / CGI and emboss & deboss techniques, the work emphasizes tactile, clean surfaces.

Style

Horizontal, Commercial, Minimalist, Clean

Techniques

Typography

Color

Pure White

Jet Black

Context

Advertising Campaign