metta

Oct 2021

This brand identity project for Metta, developed with graphic design from Ensemble, establishes a cohesive visual language across both physical and digital touchpoints. The system relies on a restrained typographic palette, pairing elegant serif headings with clean sans-serif body copy to create a sophisticated corporate presence. The collateral design leans into minimalist principles, utilizing tactile paper textures, debossing, and metallic finishes to differentiate business cards and packaging. Complementing these physical assets, the digital execution incorporates UI mockups and abstract gradient fields to bridge the gap between industrial automotive references and modern, high-contrast design. Structured for scalability, the brand system integrates infographics and grid-based presentation layouts. The work balances negative space with bold colour, maintaining a consistent aesthetic throughout its corporate and commercial applications.

Horizontal, Commercial, Clean, Minimalist

Typography