Sound of Sunrise

Aug 2022

Sound of Sunrise presents a comprehensive brand identity project that explores the intersection of commercial graphic design and spatial architecture. The work defines a visual language centered on minimalist layouts, structured typographic hierarchies, and fluid gradient color palettes that transition across packaging and digital assets. The project channels a clean, editorial aesthetic through the application of bold sans-serif type and diagonal typography. This visual rhythm is carried into both physical and digital formats, from internal art gallery installations to printed promotional materials and motion graphics. The execution leans into a cohesive, grid-based system that maintains consistency across diverse brand touchpoints. Collaborating studios for this identity include Third Paragraph, Ensemble, Peach Blossom, butter creative studio, and Studio Half Decent.

Horizontal, Clean, Commercial

Typography