Sambucol
Back to School
Brand
ProjectBack to School
Date
Jan 2025
Description
Sambucol's 'Back to School' campaign positions the brand within the family health sector through a commercial video centered on domestic routine. The spot features a mother discussing the Black Elderberry supplement in a kitchen setting, balanced by scenes of children at a dining table. The execution integrates live-action footage with 3D render and CGI elements to visualize the brand's focus on immune health. The visual language utilizes warm lighting to maintain an accessible, bright aesthetic throughout the creative.
Style
Horizontal, Commercial, Warm
Techniques
3D render / CGI
Industries
Skincare
Color
Burgundy
Off-White
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
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