Sambucol: Back to School
Brand
Date
Jan 2025
Description
Sambucol's 'Back to School' commercial highlights the importance of seasonal immune support for the family. The campaign, developed by agency AdSmart from Sky, centers on a bright kitchen environment, connecting daily routines with health maintenance. The spot blends live-action technique with detailed 3D anatomical animation to visualize product benefits. Through a clear focus on elderberry-infused imagery, the commercial establishes the brand's position within the CPG and food and beverage market.
Style
Horizontal, Commercial
Techniques
VFX / visual effects
Industries
Color
Crimson
Light Grey
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
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