Sambucol
Back to School
Brand
ProjectBack to School
Date
Jan 2025
Description
Sambucol's 'Back to School' commercial campaign focuses on seasonal wellness for families, transitioning from live-action kitchen scenes to detailed product visualization. The spot features a mother and her children in a domestic setting, utilizing VFX and visual effects to animate the product's primary ingredient, elderberry, and provide a 3D anatomical breakdown of immune support. Developed by AdSmart from Sky, the campaign captures a clear product-led narrative through a mix of practical live-action technique and digital assets.
Style
Horizontal, Commercial
Techniques
VFX / visual effects
Industries
CPG / Packaged Food
Color
Crimson
Light Grey
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.