Salsa Norte
Brand Identity
Brand
ProjectBrand Identity
Date
Jan 2021
Description
The brand identity for Salsa Norte balances bold, modern typography with tactile, earth-toned visuals. Developed by Monumento, the project leans into a clean aesthetic that merges commercial packaging design with organic, textured elements. Photography by Monica Rodriguez captures the product range through minimalist studio shots and macro compositions. The work integrates retro graphic design touches, utilizing collage techniques, grainy overlays, and torn-edge paper assets to ground the brand in a distinct visual narrative.
Style
Horizontal, Commercial, Clean
Industries
CPG / Packaged Food
Color
Jet Black
Context
Advertising Campaign
Associated creatives
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