Salsa Norte Brand Identity 2021

Description

This graphic design piece for the Salsa Norte brand identity features a torn-edge photographic print of rugged mountain peaks against a textured mustard yellow background. The central photograph displays a dramatic mountain landscape under a clear blue sky, framed by white borders with jagged edges. To the left of the photographic print, vertical serif typography displays geographic coordinates and Spanish text reading HECHA EN MONTERREY, N.L. alongside minimal circular design accents. The composition employs a warm color palette with textured surfaces, combining graphic design elements with natural landscape photography.

Style

Horizontal, Commercial, Earthy, Grainy, Retro

Techniques

Collage, Typography

Color

Background

Paper Texture

Context

Advertising Campaign