Sally Hansen: Clean Color That Lasts
Brand
Date
Dec 2024
Description
Sally Hansen presents the Clean Color That Lasts commercial, a promotional piece highlighting the Good. Kind. Pure nail polish range. The production features a clean, botanical aesthetic, utilizing organic elements like water, flowers, and bamboo to frame the product range. Developed by Integer and Fin Design + Effects, the project employs VFX and animation to integrate the product with its natural backdrop. The visual language relies on warm, organic textures and soft lighting to emphasize the product's finish.
Style
Horizontal, Commercial, Warm, Organic
Techniques
Animation, VFX / visual effects
Industries
Color
Jet Black
Magenta
Background
Forest
Context
TVC / TV Commercial
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