BrandSaintly
ProjectBrand Identity

Saintly Brand Identity 2025
Associated creatives
Tags
Description
This brand identity project for Saintly features a painterly sky background filled with soft clouds and classical cherubs holding toilet paper rolls. Large, vibrant yellow serif typography dominates the composition with the phrase Your Bathroom Saviour. Designed by Universal Favourite and Double Up Studio, the visual style combines classical art aesthetics with modern branding elements.
Style
Artistic, Horizontal, playful, Warm
Techniques
Typography, VFX / visual effects
Industries
CPG / Packaged Food
Color
Lemon (70%)
Pure White (30%)
Background
Sunset Sky
Context
Advertising Campaign