BrandSaint Sass
ProjectBrand Identity

Saint Sass Brand Identity 2022
Associated creatives
Tags
Description
This brand identity presentation for Saint Sass showcases a multi-faceted design system developed by Moodley with photography by Jonas Huckstorf. The layout includes business cards, stationery mockups, and large-format typographic posters featuring the distinct Saint Sass logo in a rich red serif typeface. Accompanying these collateral items is a fashion photograph depicting a model wearing sheer black tights and green heels while seated on an olive green velvet sofa. The minimalist composition utilizes clean white presentation planes contrasted with dark framing, highlighting the bold visual branding and typography.
Style
Editorial, Horizontal, Clean, Minimalist
Techniques
Typography, 3D render / CGI
Industries
Luxury Fashion Houses
Color
Jet Black (50%)
Pure White (30%)
Crimson (20%)
Background
Solid Colour
Context
Advertising Campaign
