Saint Laurent

Jan 2024

Saint Laurent's SS25 fashion campaign centres on an editorial series that explores intimate, domestic environments. Captured by photographer Simon Lekias, the imagery leans into a classic, moody aesthetic, utilising both flash and natural light to document the collection against the backdrop of ornate hotel interiors and patterned wallpaper. Techniques such as monochrome, grainy textures, and chiaroscuro lighting define the series, grounding the pieces in a timeless, documentary-style narrative. The imagery highlights the tactile nature of the garments, ranging from sheer patterned dresses to intricate lace detailing, across a variety of interior settings.

Editorial, Horizontal, Clean

Flash

Luxury Fashion Houses

Hotel Room

Advertising Campaign