Saint Laurent: SS25
Brand
Date
Jan 2024
Description
The Saint Laurent SS25 campaign is an editorial series captured by photographer Simon Lekias. The project explores themes of intimacy and domesticity, set against a backdrop of ornate hotel interiors, paneled hallways, and period-style decor. Utilizing flash and natural light, the series leans into a candid, documentary-style aesthetic. The imagery features a distinct color palette of rich browns, cool tones, and striped patterns, often incorporating a monochromatic or grainy treatment to define its visual character. This fashion editorial campaign is designed with a low-key, chiaroscuro approach that emphasizes textural details within the clothing and architecture.
Style
Editorial, Horizontal, Clean
Techniques
Flash
Industries
Color
Chocolate
Background
Hotel Room
Context
Advertising Campaign
Associated creatives
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