Saint Laurent: Spring / Summer 2022
Brand
Date
Nov 2025
Description
Saint Laurent presents the Spring / Summer 2022 campaign, a minimalist fashion film that underscores the collection's sharp tailoring. Captured in a vertical format, the project employs high-contrast monochrome grading to highlight the textures of the apparel, featuring a model styled in a dark blazer and trousers throughout the sequence. The production, executed by Partner Films New York, leans into an editorial sensibility. The film relies on a clean aesthetic and the evocative use of low-key, chiaroscuro lighting to focus the viewer's attention on the precise silhouette of the eyewear and garments.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Analogue / film, Low-key / chiaroscuro
Industries
Color
Jet Black
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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