The Saint Laurent Spring 2026 ad campaign, led by creative director Anthony Vaccarello, captures a series of editorial images and video content that lean into an analogue film aesthetic. The collection features Charli XCX, utilising a palette of vibrant textures and moody, low-key lighting to define the season’s look.
Photographer Glen Luchford documents the subjects through a distinctly retro lens, employing VHS-inspired lo-fi visuals, grainy textures, and nostalgic 1980s-style grading. The project integrates industrial city backdrops and deliberate tape artifacts to establish a gritty, cinematic atmosphere across both vertical digital formats and campaign assets.
