Saint Laurent

Apr 2025

The Saint Laurent Summer 2025 campaign, lensed by photographer Glen Luchford, focuses on deep jewel tones and structured silhouettes set within dimly lit, theatrical interiors. Under the creative direction of Anthony Vaccarello, the series channels a high-contrast aesthetic, utilizing low-key chiaroscuro lighting to accentuate textures like velvet, satin, and intricate lace. The imagery features models including Anok Yai, framed by ornate furniture and classical sculptural elements. Set design by Gideon Ponte grounds the work in a rich, opulent atmosphere, while hair styling by Duffy and makeup by Diane Kendal maintain a polished, editorial finish. The campaign carries a mood-driven, cinematic visual language that emphasizes fabric depth and sharp shadow play.

Horizontal, Moody, Warm

Low-key / chiaroscuro

Luxury Fashion Houses

Set-dressed

Advertising Campaign