Saint Laurent

Mar 2024

The Saint Laurent Men's Winter 2024 collection campaign presents a rigorous study in tailoring and silhouette, captured through a sequence of stark studio portraits. Creative director Anthony Vaccarello emphasizes sharp, architectural lines, utilizing oversized double-breasted blazers, wide-leg trousers, and structured overcoats that lean into a polished, monochromatic aesthetic. Photographer Mark Kean frames the collection against minimalist white and neutral grey backdrops, employing soft, directional lighting to accentuate fabric textures and the sculptural form of the menswear. The imagery balances high-contrast black-and-white photography with desaturated tones, featuring grooming by makeup artist Pat McGrath and hair styling by Duffy that reinforces the collection's refined, precise finish.