Saint Laurent: Saint Laurent Fall 2025 Campaign by Gray Sorrenti

Sep 2025

The Saint Laurent Fall 2025 campaign, led by photographer and director Gray Sorrenti with creative design by Anthony Vaccarello, presents a refined collection of portraiture and editorial imagery. The campaign leans into a minimalist aesthetic, featuring clean studio compositions that highlight the tailored silhouettes of the season. Captured across a series of black-and-white and neutral-toned frames, the work showcases oversized tailoring, leather outerwear, and archival-inspired accessories. The visuals employ soft directional lighting and high-contrast, chiaroscuro techniques to emphasize textures, from channeled leather furniture to structured wool tailoring and detailed monogram hardware. The campaign features talent including Hailey Bieber, Bill Skarsgård, and Rosé Park, with casting overseen by Samuel Ellis Scheinman.

Editorial, Minimalist, Monochrome, Horizontal

Soft Light

Grey Seamless

Advertising Campaign