Saint Laurent: Saint Laurent - An Ordinary Day
Brand
Date
May 2025
Description
Saint Laurent’s 'An Ordinary Day' campaign presents a series of quiet, observational moments set within a mid-century modern home. The film, directed and shot by Martin Parr, focuses on the intersection of high fashion and domestic stillness, featuring designs by Anthony Vaccarello. The visual narrative utilizes natural lighting and organic textures to frame its subjects. Models Apolline Rocco Fohrer, Chantall Mccann, Laura Rylands, Li Cheng Yuan, and Lina Zhang navigate the wood-paneled interior, creating an intimate cinematic sequence defined by minimalist compositions and an analogue film aesthetic.
Style
Horizontal, Cinematic, Warm, Minimalist
Techniques
Analogue / film, Natural light
Industries
Color
Jet Black
Chocolate
Amber
Background
Kitchen
Context
Advertising Campaign, Brand Film / Corporate Video
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