Saint Laurent

Oct 2024

The latest campaign for the Saint Laurent Sac de Jour Fall 2024 collection marks a sophisticated return to the brand’s quintessential Parisian elegance, effortlessly blending architectural rigor with a lived-in, cinematic sensibility. Creative director Anthony Vaccarello orchestrates a visual narrative that feels both timeless and sharp, anchoring the luxury fashion house’s iconic leather goods within a setting that emphasizes structural grace. By enlisting Chloë Sevigny as the face of the series, the imagery leans into an aesthetic of nonchalant confidence, juxtaposing heavy leather outerwear and structured totes against the delicate, tactile femininity of lace slip dresses. Photographed by Juergen Teller, the campaign employs natural light to bridge the gap between high-fashion editorial portraiture and candid lifestyle photography. The settings, characterized by limestone columns and classic checkered flooring, create a rhythmic, geometric backdrop that allows the varied textures of the leather, silver hardware, and stone to resonate. Every frame captures a deliberate tension—between the hardness of the architecture and the softness of the light, and between the oversized silhouettes and the refined polish of the Sac de Jour itself. Ultimately, this collaboration results in a masterclass in modern branding, where the atmosphere of the location and the authentic poise of the subject elevate the product, proving that Saint Laurent remains the definitive authority on cool, architectural luxury in the current fashion landscape.

Editorial, Lifestyle, Vertical, Vertical

Natural light

Luxury Fashion Houses, Fashion