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Saint Laurent: MEN'S WINTER 25​ - AARON TAYLOR-JOHNSON

Brand
Saint Laurent
Date

Jul 2025

Description

Saint Laurent presents its Winter 25 campaign, featuring actor Aaron Taylor-Johnson in a series of intimate and atmospheric vignettes. The film moves between a dense, misty woodland and stark indoor environments, emphasizing the textures of the collection's dark outerwear through deliberate, cinematic framing. The production, handled by Alice Filmes, leverages low-key lighting and desaturated color grading to establish a restrained, moody tone. Post-production by Ethos Studio heightens the narrative, utilizing a live-action technique that balances close-up character studies with broader landscape shots to define the season's aesthetic.

Style

Horizontal, Cinematic, Moody, Desaturated

Techniques

Analogue / film, Low-key / chiaroscuro

Industries
Luxury Fashion Houses
Color
Jet Black
Charcoal
Background

Forest

Context

Advertising Campaign, Brand Film / Corporate Video

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