Saint Laurent: Fall 25

Jun 2025

Saint Laurent’s Fall 25 menswear campaign channels a refined aesthetic through a series of editorial portraits. Designer Anthony Vaccarello focuses on sharp tailoring, featuring oversized silhouettes, layered textures, and structured double-breasted suits. Photographer Mark Kean captures the collection against minimal studio backdrops, utilizing monochrome tones and clean compositions. The campaign, which features models Chubath Kutien, Nataniel Busa, and Wal Ruop, relies on analogue film techniques to emphasize the rich detail in leather and wool garments. Casting was directed by Samuel Ellis Scheinman.

Editorial, Vertical, Clean

Analogue / film

Advertising Campaign