Saint Laurent
Fall 2025 Ad Campaign
Aug 2025
The Saint Laurent Fall 2025 ad campaign serves as a masterclass in editorial minimalism, stripping away extraneous noise to focus entirely on the house's sharp, architectural silhouettes and rich tactile surfaces. Under the creative direction of Anthony Vaccarello, the project leans into a cinematic, monochromatic aesthetic that feels both timeless and aggressively contemporary. Photographer Gray Sorrenti expertly utilizes studio strobe lighting and low-key chiaroscuro techniques to heighten the dramatic contrast between the models' polished, wet-look hair and the deliberate textures of leather, plaid, and fluid silk ruffles. Featuring a diverse ensemble of high-profile talent—including Rosé, Hailey Bieber, Liu Wen, and Bill Skarsgard—the campaign treats accessories and ready-to-wear with equal reverence. The series of portraits channels a moody, intimate energy, placing subjects against stark, neutral backdrops that force the viewer to engage with the intricate craftsmanship of quilted leather bags and structured trench coats. By emphasizing clean, direct poses, the work achieves a visual language that is classic Saint Laurent: provocative, poised, and rooted in an unwavering commitment to high-fashion editorial rigor. Whether captured in crisp black-and-white or subtle, desaturated color, the imagery successfully navigates the balance between commercial luxury and pure, evocative portraiture, solidified by a deliberate, focused approach to composition and light that emphasizes the enduring power of the brand's signature design vocabulary.
Editorial, Vertical
Studio strobe
Luxury Fashion Houses, Fashion
