Saint Laurent

Nov 2024

Saint Laurent continues to redefine the intersection of heritage luxury and modern storytelling with its Fall 2024 ad campaign, As Time Goes By. Under the meticulous creative direction of Anthony Vaccarello, the project functions as a love letter to the moody, intellectual pulse of classic cinema. The editorial campaign employs a sophisticated chiaroscuro aesthetic, utilizing natural light to craft an intimate, timeless atmosphere that feels both voyeuristic and deeply composed. Captured with a distinct cinematic quality by photographer and videographer Nadia Lee Cohen, the imagery moves fluidly between the smoky intensity of a jazz club and the hushed, refined stillness of private, book-filled interiors. The cast—a diverse ensemble featuring Charlotte Gainsbourg, Chloë Sevigny, and Cooper Koch—is styled to project an air of effortless intellectualism, seamlessly blending lifestyle motifs with the elevated polish of the maison. Whether depicting a woman lost in literature within a red leather booth or a pair of musicians locked in a focused performance, the campaign leans into a tactile, authentic visual language. By prioritizing live-action technique and editorial minimalism over overt branding, the work establishes a narrative space that feels grounded in real human emotion. The resulting collection of images invites the viewer into a muted, warm-toned world where fashion is secondary to the evocative, quiet intensity of the characters who inhabit it.

Cinematic, Cinematic

Natural light

Luxury Fashion Houses, Fashion