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Brand
SAATU
ProjectBrand Identity

SAATU Brand Identity 2023

Associated creatives

Systems Studio
Systems StudioGraphic Design

Tags

motion graphics videomotion graphicsbrand identity videogeometric patternblack and white blocksvideo transition

Description

This brand identity video piece for SAATU showcases dynamic motion graphics where black and white geometric rectangular blocks shift and transition across the frame. As the sequence progresses, the grid patterns open up to reveal live-action fashion and lifestyle footage featuring models outdoors and in interior settings with vibrant digital color block overlays. The visual rhythm moves rapidly between abstract graphic structures and live-action video sequences. Systems Studio contributed graphic design elements to the project.