Saaristo
Brand Identity
Feb 2025
The brand identity for Saaristo, a travel and lifestyle venture centered on the Finnish archipelago, translates the raw, remote nature of the region into a cohesive visual language. Designed by BOND with animation by Juha-Pekka Laurila, the identity project leans into a minimalist aesthetic, utilizing a restrained palette of olive greens, deep teals, and vibrant yellow accents to ground the brand in an earthy, professional tone. The project channels the geographical essence of the islands through cartographic motion graphics and cinematic, desaturated landscape imagery. By integrating natural land formations with clean typography and fluid motion graphics, the execution establishes a calm, modern atmosphere suitable for both commercial digital advertising and printed brand collateral.
Horizontal, Clean
Animation
Brand Film / Corporate Video
